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Salvatore Ferragamo - MINI Collection Launch
Mazarine Group serves Salvatore Ferragamo on developing the brand’s communication assets for Europe, USA and the rest of the World, from our Paris global headquarters.

In the Asia Pacific region, we implement tailor-made digital campaigns and customer activation solutions, with a strong focus on China Mainland.

In October 2016, Mazarine Asia Pacific launched the #FerragamoMini #Campaign in China mainland, a WeChat dedicated activation program with a video, H5 mini-site, and WeChat Moments Ad. This campaign was a great success and attracted almost 2 million views.