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The Culture of Design | Cartier Tmall Super Brand Day AR Livestream
Mazarine recently produced Cartier’s first AR Tmall livestream as part of the brand’s Tmall Super Brand Day campaign, leveraging AR technology. 

Continue with the Culture of Design concept, the livestream is to introduce the story of Cartier’s 7 icon pieces, tell the product story and design story behind each piece, and showcase the iconic design that reflected in the pure line, perfect shape, precise proportion.

To better and fully create the storytelling through the livestream, Mazarine AP leverage AR technology in the livestream to vividly showcase the icon pieces and its design to viewers. For each product section, an AR roulette is spined by celebrity guests to reveal the icon piece, and instantly an AR piece rotating 360 degrees appears on the screen to clearly demonstrate the piece. With the AR technology, Mazarine AP has delivered a seamless and immersive experience to viewers.

Brand ambassador Li Xian, hit band mandarin, and actress Ma Yili have attended the livestream and successfully interacted with the AR feature.