Qeelin officially opened its boutique at Paris Place Vendome, becoming the first Chinese luxury jewelry brand to land on the international landmark of high jewelry. To promote this milestone moment of the brand, Mazarine Asia Pacific created and executed a holistic digital and social campaign #QeelinLandsonPlaceVendome#.
Qeelin Place Vendome Digital Campaign
To promote this milestone moment of the brand, Mazarine Asia Pacific created and executed a holistic digital and social campaign #QeelinLandsonPlaceVendome#.
For this campaign, Mazarine team created various assets including key visual, teaser video and H5 mini-game, showcasing interesting elements of Qeelin products and Place Vendome boutique for audience to experience a high jewelry journey. The H5 mini-game has generated high traffic that leads to CRM features and user generated social content.
While creating original content for brand's official social account, Mazarine team also used social media advertising and leveraged the influence of celebrities and KOLs to create a momentum for this promotion. The exposure of Weibo hot topic #Qeelinlandsonplacevendome was largely increased as well.
With high click rate of H5 mini-game and large social engagement, the campaign successfully reinforced Qeelin's image as a prestige Chinese international high jewelry brand.