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Boucheron La Maison | Global Event Guideline
Mazarine AP, working with Boucheron global headquarter, created a global event guideline for the brand’s La Maison campaign.

The offline master guideline includes creative direction for the brand’s 2021 global La Maison campaign. Mazarine AP has provided design and interaction for offline event layout, which creates a consumer journey to showcase the Maison’s question of style through four sections, style, innovation, heritage, and Jardin d’Hiver.


Large scale event:

O2O traffic is generated when users reserve visits to the offline event through online La Maison digital experience, also created and produced by Mazarine AP. The La Maison guideline has first been adapted in Beijing SKP. It will be further launched in Boucheron global market such as Tokyo, Seoul, Saudi Arabia.


Pop-up event: