In October 2020, Mazarine Asia Pacific art directed and produced an immersive art exhibition "Beyond Time" for the world-famous perfumery, skin care and makeup brand Guerlain.
Guerlain | Listen to Nature through Time
In October 2020, Mazarine Asia Pacific art directed and produced an immersive art exhibition "Beyond Time" for Guerlain.
Inspired by the signature product series ORCHIDÉE IMPÉRIALE BLACK, the three-day art exhibition shows Guerlain’s brand value and the culture of timeless beauty.
Mazarine’s creative and production team leads guests into the world of Guerlain through an intriguing storytelling by drawing inspiration from nature, art and time as well as using creative interaction through the whole experience. By scanning the QR code at the entrance guests can get an online tour and also save updated photos from the exhibition. With an iPad and camera device in the space named「Dialogue with Time」guests can take videos to save this spiritual moment and share their thoughts along with it on social media.
VIP guests, influencers and celebrities were invited to Guerlain’s art world. Mazarine AP helped the well-known brand to further expand its influence in China market, emphasizing its natural, elegant yet powerful brand image, combining digital experience with offline event to perfectly convey the brand value to its audience.