Shu Uemura Worldwide in Japan entrusted Mazarine Asia Pacific to develop an international guideline for its worldwide strategy. 


Mazarine Asia Pacific stands out from the many candidate agencies for its strong capabilities to integrate Event, Digital, and Social Media smoothly and efficiently. 


This guideline focus on China, Japan, Korean and Hong Kong market, it raises big concept #showbyshu for brand’s 2019 plan, and proposed great ideas for Event and Wechat activation via Digital channel, this way can cover online and offline consumers to attract their awareness for the brand.