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shu uemura x WANG YIBO | Lip Liquid Content Creation
Mazarine AP was appointed by shu uemura to create and produce content for CNY, featuring brand ambassador Wang Yibo.

Recently, Mazarine helped shu uemura to produce a series of content featuring Brand Ambassador Wang Yibo for the brand's CNY social digital communication. Lip Liquid is one of the series created by Mazarine team. 

Series content included short social video and still photos. The assets of new Liquid Lip collection were produced in a soft gentle tonality, well showing the product texture and brand image, engage audience with CNY spirit. The creative shooting highlighted Shu Uemura Lip Glaze BG 04, its soft shades and ingenious toning, the lacquer texture, easy to create Japanese style lip looks.