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Dior Men Pre-Fall 2021 Fashion Show SmartPlayer Launch
In December 2020, Dior broadcasted its Dior Men Pre-Fall 2021 fashion show with SmartPlayer platform by Mazarine Creative Intelligence: an interactive and immersive experience.

Mazarine AP helped Dior launch its 2021 Men Pre-Fall fashion show on SmartPlayer platform. Offering a personalised digital experience to users with SmartPlayer. Viewers can access the platform through WeChat. Throughout the experience, viewers can “like” the product and generate their own product wish list in the end.

The SmartPlayer is a new way to showcase collections and broadcast events. Users can capture their favourite moments, interact with exclusive content, put forward the stand-out pieces available for pre-order, and enrich customer data with a personalised take away through SmartPlayer.