Inspired by the concept of time and shape of Pasha de Cartier, which is created with the shape of round and square, Cartier organized a night of party and performance in PSA Shanghai for its exclusive celebrity guests, VIPs, media friends and KOLs. Mazarine AP is in charge of the event live-streaming, which has been broadcasted live on all of the major online channels including Douyin, Weibo, WeChat mini-program, Tmall, Tencent, with total number of audience reaching to tens of millions.
Pasha de Cartier Party Live-streaming
In November 2020, Mazarine Asia Pacific was designated by Cartier to livestream the brand’s biggest event of the year, Party for Pasha de Cartier.
From planning to execution, Mazarine AP team fully created the 2.5-hour livestream including red carpet, stage performance, and backstage ambush interviews. Interesting and dynamic content was created with celebrities such as brand ambassador Victoria Song, Sophie Zhang, Lil Ghost, G.E.M. , Meng Meiqi, mandarin, etc.
With the tremendous success of the Pasha Party livestream, Mazarine AP helped the brand create audience interaction, and effectively reach to its target audience of millennials and Gen Z.