Digital Activation

Online Communication and Social Content Creation for Qeelin

Every Fraction Matters | Always-On Marketing Strategy for Zenith

Mazarine developed a full marketing and communication strategy for Zenith

Qeelin Chinese New Year Campaign

During the Year of the Rabbit, Mazarine helped Qeelin to unveil its vibrant Chinese New Year Campaign

shu uemura | Digital experience for Tokyo store

Mazarine AP designed and produced an interactive table device for shu uemura Tokyo store.

Cartier Through You|Cartier Sanya Boutique Digital Experience

Mazarine Asia Pacific has created a digital game experience for Cartier Sanya Boutiquet leveraging AR technology.

Question of Style | Boucheron La Maison Digital Experience

Mazarine AP, working with Boucheron the high jewelry Maison, created a digital experience for the brand’s La Maison campaign.

Light Up Christmas | Dior Holiday Season Digital Experience

In the end of 2020, Mazarine AP created an interactive H5 mini-game for Dior and provided the guests with an interesting digital experience.

Larsen Social Campaign | A different way to promote cognac

Mazarine Asia Pacific helped Larsen Cognac earn audience’s heart in China market with unique brand strategies and series online campaigns.

Boucheron Paris to Beijing | SKP Store Opening 360° Campaign

French jewelry maison Boucheron has recently opened its boutique in Beijing SKP, the city’s shopping landmark. For the brand milestone and biggest occasion of the year, Mazarine Asia Pacific has developed and produced a 360° campaign, from digital to social, successful drives O2O traffic.

SHU UEMURA Amplified Campaign 2020

Mazarine Shanghai, appointed by shu uemura, has recently created content assets for its 2020 Amplified campaign on brand’s social and digital platforms, featuring young idol KIKI and brand ambassador Wang Yi Bo.

Dior CVD 2020 Digital experience | A Fun Way to Celebrate Love

For Dior Chinese Valentine’s Day digital experience this year, Mazarine designed a delightful digital interaction game for Dior pop-up stores, where consumers can experience the bonding between themselves and loved ones through a rhythmic gamey challenge.