Strategic vision

Technological innovation and creativity are of strategic importance in the luxury industry. This is why Mazarine’s consulting brief takes into account increasingly complex communication and marketing issues.

 

Mazarine has an in-depth knowledge of the entire luxury customer experience, allowing it to work on and optimise each stage. We can provide strategic advice on brand positioning and product marketing, the effective use of resources, media-appropriate content, marketing performance analyses, and the choice of long-term, sustainable technologies.

 

Mazarine applies a structured methodology, “Mazarine Forward”, based on strategic thinking, underpinned by an artistic dimension, to formulate its creative and business recommendations. To achieve this, we use proprietary tools - brand platforms, visual thinking, transformation maps, and the like – to focus our analysis and conceptualise our solutions.