logo LMI 2018 MazarineAsiaPacifique

Boucheron End of Year Social and Digital Campaign
Mazarine Asia Pacific launched End of Year Campaign for Boucheron, delivering content creation and social communication. 

In 2019, Mazarine created a series of visual assets for Boucheron to capture the mood of “End of Year” celebration based on the Global Creative “Light Up”to highlight the End of Year atmosphere with celebrity Zhou Dongyu and its signature product Quatre with a touch of cheerful, confident and effortless style.

The whole production includes one key visual, one behind-the-scenes video and four behind-the-scenes photos, which are fully used all through the digital channels in mainland China.


Mazarine creative team finished concept and assets production in limited time yet keeping the quality high and perfectly aligned with brand image, which showed the elegant, chic, effortless style and vision of Boucheron that it celebrates with joy, shining with glamour, lighting up the magical end of year. The visuals was widely praised and got warm response from its audience.