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Light Up Christmas | Dior Holiday Season Digital Experience
In the end of 2020, Mazarine AP created an interactive H5 mini-game for Dior and provided the guests with an interesting digital experience.

Dior released its cruise 2020-2021 collection towards the end of 2020. From exquisite weaving craftsmanship to the beautifully illuminated architecture, Dior Women’s Creative Director Maria Grazia Chiuri pays tribute to the unique local style and extraordinary craftsmanship of Puglia. 


Inspired by the design elements of this collection, Mazarine AP team combined the festive atmosphere of Christmas and New Year to create an interactive mini-game for Dior offline stores to provide guests with an interesting digital experience.

This interactive H5 game is based on the theme of finding hidden elves and lighting up a dreamy Christmas. Guests are invited to find cartoon elves in two scenes created by Mazarine AP, in order to light up Dior’s holiday decorations, and to unlock Dior video greeting card at the end of the game. Guests can share the video of holiday wishes with their relatives and friends.