In the LV " Traveling Curiosities" Pop-up Store, different kinds of animals are made of LV leather goods and accessories. They are very adorable and full of imagination. Mazarine AP created a fun digital experience for the exhibition.
In this interactive experience, the user will explore the exhibition under the guidance of those animals, and the whole process is full of surprises.
The “Traveling Curiosities” digital experience is launched on Weibo and WeChat. At the end of the digital experience, a special CRM form is set up to help the marketing department collect the target customer information.
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