RAZZLE’s design ethos is the fusion of Italian design with Japanese tailoring craftsmanship. Creating refined clothing for today’s contemporary man.
Mazarine Asia Pacific created an integrated campaign to launch the brand, including the production of the official brand’s video, the H5 mini site housed on RAZZLE’s official WeChat account, as well as the fashion show #IT’S RAZZLE DAZZLE TIME#. The show was live broadcasted on the H5 and on Razzle’s official Weibo and Wechat accounts.
In total, the live broadcasting triggered more than 200 million interactions on Weibo and 700 000 views on Wechat. The official H5 generated thousands of visits and hundreds of pre-orders online.
Jul 2019 Social media
Qeelin Place Vendome Digital Campaign
May 2019 Advertising
Shu Uemura | #showbyshu
Apr 2019 Digital
CLINIQUE EVEN BETTER COLLECTION
