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IT’S RAZZLE DAZZLE TIME

In Autumn 2017, globally renowned fashion group DAZZLE FASHION Co.,Ltd. appointed Mazarine Asia Pacific to mark the official launch of the group’s new menswear brand: RAZZLE

RAZZLE’s design ethos is the fusion of Italian design with Japanese tailoring craftsmanship. Creating refined clothing for today’s contemporary man. 

 

Mazarine Asia Pacific created an integrated campaign to launch the brand, including the production of the official brand’s video, the H5 mini site housed on RAZZLE’s official WeChat account, as well as the fashion show #IT’S RAZZLE DAZZLE TIME#. The show was live broadcasted on the H5 and on Razzle’s official Weibo and Wechat accounts.

 

 

In total, the live broadcasting triggered more than 200 million interactions on Weibo and 700 000 views on Wechat. The official H5 generated thousands of visits and hundreds of pre-orders online. 

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