The brand signature concept, ‘100% DKNY’, first initiated for the FW18 collection, celebrates a new generation of talents: each energetic portrait in the city is overlaid with copy that breaks down each model’s DNA, all of which add up to ‘100% DKNY’. 

Mazarine has elaborated the campaign for DKNY, from the design and the production of photos and films for offline and online media, to the digital and social media activations. 


The concept '100%DKNY' is pushed to the next level with the urban feel and a Summer sunlight embodied by 4 digital talents: Aiden Curtiss, Staz Lindes, Yasmin Wijnaldum and Levi Dylan, shot by Oliver Hadlee Pearch.