With an Italian home party theme “Together”, the preview event was held in three fashionable cities in Asia —— Shanghai, Hong Kong, and Seoul —— presenting a cozy Italian lifestyle and ambiance to guests.
Bottega Veneta Together, Pre-Fall 2019 Event in Seoul
Recently, Bottega Veneta entrusts Mazarine Asia Pacific to organize a series of events, launching its 2019 Pre-Fall Collection, designed by their newly appointed creative director Daniel Lee.
Mazarine Asia Pacific team dedicatedly planned the event for over three months to deliver a fantastic experience to all guests. Besides event concept creation and execution, the team developed the digital CRM system and fashion photography system to optimize guest experience.
May 22, 2019
Venue : Layer 57
After receiving the event invitation via H5 link, guest can directly RSVP online.
Upon arrival, guest presents the QR code at reception and is given a bracelet to scan later to receive exclusive and nicely-retouched photos of themselves on or after the party.
The preview and dining area is decorated with Italian-style furniture and plant arrangements. While enjoying live music performed by DJ Boom Bip, guests can taste exquisite pass-around dishes and Gelato, mingling with friends and enjoying the sweeping night view of Huang Pu River.
Guests all receive a fake vinyl with a digital experience of the music of the night. The sound track is created exclusively for Bottege Veneta by the DJ.