This long love of the brand for Ballet started with the encounter of George Balanchine co-founder of the New York City Ballet and Claude Arpels in 1939s when Balanchine visited Van Cleef & Arpels’ boutique on Fifth Avenue to discover the Maison’s most beautiful creations. 


From their shared passion for stones was born an artistic relationship that resulted in Balanchine’s new ballet and its sumptuous costumes: Jewels.


Museum Collection

The first video features the brand’s iconic Museum collection created in the forties. 

Exclusive Ballerina brooches were revealed to the public on WeChat, announcing the Museum Collection coming to China at an exhibition in Beijing.


Ballet Précieux Collection

The following one introduces Ballet précieux, a China-exclusive collection featuring 25 extraordinary pieces.

The Ballet-inspired storytelling takes viewers on a journey of enchanted decors.