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Every Fraction Matters | Always-On Marketing Strategy for Zenith
Mazarine developed a full marketing and communication strategy for Zenith

Mazarine Asia Pacific joined forces with Zenith to draw up an all-encompassing marketing plan for Zenith 2022, tailored specifically for the vast Chinese market.

This initiative involved pinpointing the precise target audience within China, establishing a brand identity steeped in local insights for effective social communication, and formulating a core message “Every Fraction Matters” that would resonate throughout the year.


Guided by the theme of “Every Fraction Matters” Mazarine took the reins in crafting easily digestible content for Zenith's social media presence on platforms like Weibo, WeChat, and Red.