logo LMI 2018 MazarineAsiaPacifique

shu uemura x WANG YIBO | Kinu Lipstick content creation
Mazarine AP helped shu uemura create and produce content assets for Kinu lipstick, featuring brand ambassador Wang Yibo.

Shu Uemura has appointed Mazarine creative and production team to make content creation with brand ambassador Wang Yibo for the Kinu Satin lipstick.

Series content included 1 hero video, 1 social video and 2 still photos, with the special CVD gift box and lipstick product. The assets are presented on shu uemera’s social media platforms and online Tmall stores. With creative elements of red ribbon, the assets well showed the satin product texture and celebrity charm in a warm gifting manner.