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shu uemura x WANG YIBO | Hello Kitty content creation
Mazarine AP helped shu uemura create and produce content assets for Hello Kitty IP co-branding collection, featuring brand ambassador Wang Yibo.

Shu Uemura has appointed Mazarine creative and production team to make content creation with brand ambassador Wang Yibo for the Hello Kitty collection.

Series content included 1 hero video and 4 still photos with Wang Yibo, and 1 tutorial video with models, with the IP co-branding Hello Kitty collection.

The assets are presented on shu uemera’s social media platforms and online Tmall stores.

Assets collaborated with Wang Yibo have showed a glittering party night with witty Hello Kitty, where Wang acted as a DJ playing music and enjoying the glamorous atmosphere. The tutorial video showed 4 different make-up style to teach users how to play with the Hello Kitty eye palette.