Shu Uemura has appointed Mazarine creative and production team to make content creation with brand ambassador Wang Yibo for the Hello Kitty collection.
shu uemura x WANG YIBO | Hello Kitty content creation
Mazarine AP helped shu uemura create and produce content assets for Hello Kitty IP co-branding collection, featuring brand ambassador Wang Yibo.
Series content included 1 hero video and 4 still photos with Wang Yibo, and 1 tutorial video with models, with the IP co-branding Hello Kitty collection.
The assets are presented on shu uemera’s social media platforms and online Tmall stores.
Assets collaborated with Wang Yibo have showed a glittering party night with witty Hello Kitty, where Wang acted as a DJ playing music and enjoying the glamorous atmosphere. The tutorial video showed 4 different make-up style to teach users how to play with the Hello Kitty eye palette.