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shu uemura x WANG YIBO | Fluid Foundation content creation
Mazarine AP helped shu uemura create and produce content assets for Fluid Foundation, featuring brand ambassador Wang Yibo.

Shu Uemura has appointed Mazarine creative and production team to make content creation with brand ambassador Wang Yibo for the Fluid foundation, along with the other 2 unlimited proudcts: Block Booster and Unlimited Mist.

Series content included 1 hero video, 1 social video and 2 still photos. The assets are presented on shu uemera’s social media platforms and online Tmall stores. 

Brand ambassador WYB dances across a full day from Morning to Night, expressing full energy to present the idea of passage of time. Assets well showed the concept of ‘Never give up, Stay true to the battle’.