The campaign is to highlight Qeelin's collaboration with photographer and visual artist Chen Man, and the release of the Bo Bo Monkey King limited edition piece on the occasion of the year of the monkey.


The campaign's H5 minisite invites users to select their favorite character from the 13 members of the Bo Bo family and follow a journey where they can discover their hidden Bo Bo personality trait.


Each Bo Bo has its own personality trait that speaks to everyone alike. Capturing this unique storytelling, Mazarine Asia Pacific enriched the experience with a mischievous Q&A conversation to interact with users. 


An immersive mystical environment was re-imagined and visualized by a 180º UI/UX experience. Users can navigate around the environment by moving the phone to discover the playful 13 Bo Bo characters, hidden in this mystical environment and inviting users to interact. 


Every Bo Bo asks 3 questions related to the fun, love and career thematics to help users discover their hidden personality trait at the end of the journey.


The campaign covered all key domestic and international social media platforms, including Weibo, Wechat, Facebook, and Instagram, which generating great impressions across the world for Bo Bo and Qeelin.