For its 350th birthday and the grand Asia tour, Opéra National de Paris appointed Mazarine to launch a digital presence and strategy in China for this world-famous performing arts institution in China.
Opéra National de Paris | Brand New Journey in China
Mazarine Asia Pacific has launched social communication in China platforms for Opera National de Paris.
As the entitled digital partner of Opéra National de Paris within past 2 years，Mazarine improved its e-commerce website, redefined and activated the content platform 3e Scène, developed the brand awareness, and current collaboration will last till 2021.
Mazarine launched WeChat and Weibo account for Opéra National de Paris, developed digital branding strategies, helped this prestigious performing arts institution keep pace with China's constantly evolving digital market.
With increasing numbers of followers on both platforms, Mazarine proved its ability in supporting a French cultural brand establishing its apperence in China digital market. And next steps will be focused on personalizing the user experience and make it an international platform for art & culture.