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Lancôme VVIP program
The VVIP membership program of Lancôme offers a lot of benefits such as gifts or personal services.

To introduce the VVIP membership program to their customers in 2018 through their CRM channels, Lancôme called upon Mazarine Asia Pacific to create a video.

Produced by Mazarine Asia Pacific, the video illustrates the personal and exclusive relationship of Lancôme with the VVIP members and the benefits of being part of the membership program.