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LANCÔME GENIFIQUE COLLECTION

In 2017, Lancôme appointed Mazarine Asia Pacific to develop the creative concept and supervise the production of two new promotional videos.

Both videos elegantly introduce the benefits of Genifique, a product line born from Lancôme’s renowned skincare expertise and high technology.

The two videos were designed for social media (6s and 15s formats) and were released on Lancôme’s official Wechat account. 

Video to launch a new Genifique experience with “light device” treatment on WeChat moment ads.

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