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Jaeger-LeCoultre x SIFF Livestream
Mazarine AP has worked with luxury watchmaking brand Jaeger-LeCoultre to deliver the brand’s livestream.

The livestream is to tell the story of Jaeger-LeCoultre’s with Shanghai Film Festival, showcasing brand’s experience and contribution to Film restoration, SIFF and arts; meanwhile, present its SIFF reverso exhibition. The livestream is broadcasted on brand Weibo and brand WeChat mini program and Tmall platforms.

In order to integrate the story of art and film with the beauty of watchmaking, Mazarine developed the concept leveraging the iconic flipping feature of Reverso watch. With each flip of images and time, the beauty of craftsmanship and art flow through.

Leveraging the brand’s Art Deco Café and Exhibition in K11 Shanghai, the livestream was presented in two different segments --- in the café setting and in the cinema setting, to deliver different perspectives of stories of watchmaking and film restoration, respectively. Brand ambassador Jing Boran and Ni Ni, as well as renowned director Jia Zhangke have joined the livestream to discuss their experience and insights on Reverso watches, films and arts.

The live showcase of the Art Deco Café was followed by the live broadcasting of the award ceremony Glory to the Film Maker, and then scenes of after party, delivering to audience a full night of brand experience.