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Estee Lauder | Nutritious Collection 360° Campaign
Estee Lauder entrusts Mazarine AP to do 360° Campaign to promote Nutritious Collection

At the beginning, brand gave a brief focused on PR. After a deep research about the brand and products, Mazarine AP provided a 360° strategy from Online to Offline, containing social platforms, various media coverage and Pop-Up store. It eventually helped to triple the KPI of the project.


Mazarine AP came out with the creative idea of “Power of Red”. Under the big idea, the campaign made a connection between the Red related Disney Princesses and KOLs to illustrate the benefits and selling points of the Nutritious Collection.

The campaign firstly started from social media to create social buzz. Then media published abundant reports to expand the influence. The 3rd step was to bring the influence to offline with a Pop-Up event.