At the beginning, brand gave a brief focused on PR. After a deep research about the brand and products, Mazarine AP provided a 360° strategy from Online to Offline, containing social platforms, various media coverage and Pop-Up store. It eventually helped to triple the KPI of the project.
Mazarine AP came out with the creative idea of “Power of Red”. Under the big idea, the campaign made a connection between the Red related Disney Princesses and KOLs to illustrate the benefits and selling points of the Nutritious Collection.