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Discover V26 | Boucheron Tmall Livestream
Recently, Mazarine has produced a livestream for Boucheron.

Recently, Mazarine has produced a livestream for Boucheron, the French high jewelry Maison. The livestream is the finale of the brand’s Tmall store opening campaign, which Mazarine has also created the digital interaction for brand’s Tmall page.

The concept of Tmall opening digital interaction is a sequel of brand’s SKP campaign last year, also created by Mazarine. Brand’s iconic cat Wladimir as the personal style shopper, opens the curtains of Tmall store and guides audience to shop.

The livestream, also featured Wladimir, delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark. It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and KOLs showcased the product styling and how-to-wear in a fitting room background.