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Cartier CVD | Content creation
Mazarine AP helped Cartier create and produce content assets for CVD campaign.

Cartier has appointed Mazarine content creation team to produce content for CVD exclusive and selective collection, featuring brand friend Li Xian, actress Zhang Xiaofei, actor Shawn Dou and entrepreneur Laurinda He. 
Products included Trinity of CVD exclusive edition, Juste un Clou, Balloon de Cartier, Tank and etc.

Series content included product still photos, celebrity still photos, hero videos, social videos and BTS. Assets were produced in the concept of Chinese Valentine's Day in an elegant and premium tonality. 
The romantic Valentine feeing is well expressed through the iconic Cartier gift boxes, by using them to create shape of heart.