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BOURJOIS 2018 HEALTHY MIX

On the occasion of its Healthy Mix product line's launch, French make-up brand Bourjois called upon Mazarine Asia Pacific to develop the supportive social media campaign deployed on Weibo and Wechat.

Mazarine Asia Pacific imagined the campaign’s concept of “Parisian girl’s healthy lifestyle” and oversaw the social media content production featuring Bourjois’vitamin-enriched make-up line.

 

The campaign, targeting young and active women, was built upon a series of contests and beauty tips promoted through an official hashtag #果然维他肌#.

Selected KOLs also helped boost the brand and campaign visibility through a series of dedicated posts.

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