logo LMI 2018 MazarineAsiaPacifique

“Born to Explore” LARSEN
Larsen Cognac, a cognac house since its origin in 1926, provides great adventure tale. This year, Mazarine AP launches Larsen in China market with a intergrated campaign, kicking off a remarkable journey.

To identify and differentiate Larsen’s brand image, Mazarine AP tailor-made a campaign concept to integrate various touchpoints such as social & KOL, digital H5 hub, ecommerce, off-trade and on-trade,

In association to different signature products, three explorers were selected to tell their real-life stories, showcasing the brand’s essential spirit – born to explore.

Explore Kurt, an triathlete, full of audacity and curiosity to try different dreams.

Explore Jackwing, a bar owner and mother, fearless in pursuing her unconventional passion of being a successful mixologist.

Explore Henri, an entrepreneur, restless to experience more and achieve higher in different businesses and countries.