Lancôme appointed Mazarine Asia Pacific to develop the full concept and execute photos and videos production, creating dynamic digital communication content for Lancôme's Chinese market.

Working efficiently within one month, the Mazarine Asia Pacific creative team created the full concept with strong branding and storytelling, and completed all content creation for the product line.

 

The 7 videos were shot in 3 days, and all 40 photos and 5 GIFs were produced in 5 days. High levels of detail were paid to highlight the collection’s premium lifestyle image, with a lighthearted "How-To" video demonstrating how to use Lancôme’s Absolue & Absolue L'extrait to brighten awaken your skin and your every morning.