Centered around intricate and refined games of seduction, the campaign offers a balanced and modern vision of masculinity, where the man is a playful and spontaneous partner in love, embodied by Francisco Lachowski. Together with his real-life wife Jessieann Gravel, he interprets four variations of love games, 'JOOP! fantasies', through an international campaign, dispersed across TV, print, stores and digital.
JOOP!
Coty entrusted Mazarine with the launch of its new fragrance JOOP! Homme Absolute. Thirty years after the launch of the original fragrance, JOOP! is revealing a new chapter of the JOOP! Homme saga.